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March 12.2025
2 Minutes Read

MrBeast's Side Hustle: How He Earns More From Chocolate Than YouTube

MrBeast side hustle income concept with smiling man holding phone

The Unexpected Rise of MrBeast's Chocolate Empire

Jimmy Donaldson, widely known as MrBeast, has become a household name in the world of YouTube, amassing over 372 million subscribers with his entertaining and large-scale philanthropic stunts. However, a surprising twist in his financial journey has emerged: he is making more money from his chocolate brand, Feastables, than from his vast media empire.

Feastables: A Sweet Success

After launching Feastables in January 2022, MrBeast's chocolate company generated a staggering $251 million in sales in the previous year, with profits exceeding $20 million. This is a remarkable feat for a brand that started just a couple of years ago, differentiating itself through its commitment to quality ingredients and ethical sourcing. The chocolate bars, available in popular flavors like milk chocolate and peanut butter, are sold nationwide at major retailers such as Walmart and Target, allowing for widespread accessibility

From Viral Videos to Chocolate Sales: A Transition to Business

Despite his immense popularity on YouTube, where his media business recorded $246 million in sales but incurred an $80 million loss, MrBeast's shift towards more traditional business avenues has proven to be strategic. His recent Amazon Prime show, 'Beast Games,' while successful in viewership, required a significant financial investment, highlighting the potential risks of creating content in an evolving digital landscape.

Growing Revenue and Future Aspirations

Looking ahead, MrBeast anticipates even greater sales performance from Feastables in 2025, projecting $520 million in revenue for his chocolate brand against $288 million from his YouTube ventures. This could signal an important shift in how digital creators leverage their personal brands into profitable businesses.

The Ripple Effect for Self-Employed Entrepreneurs

The success of MrBeast serves as an inspiring case study for self-employed individuals and aspiring entrepreneurs. By diversifying income streams and tapping into product-based businesses, creators can stabilize and increase their financial health. This is particularly relevant in today’s gig economy, where many seek sustainable income through unconventional avenues.

Advice for Aspiring Entrepreneurs

Just as MrBeast has shown resilience and adaptability, here are essential tips for self-employed individuals: focus on quality, ensure your business aligns with your audience's values, and be willing to reinvest profits into growth. Building a brand that resonates with consumers can create numerous opportunities in various markets.

As MrBeast continues to innovate in both media and business, his trajectory illustrates how the lines between content creation and entrepreneurship are increasingly blurred. This evolving landscape offers potential for lucrative opportunities if approached thoughtfully and strategically.

By understanding and implementing the lessons from MrBeast’s journey, any self-employed individual can carve a path toward entrepreneurship success, transforming passions into profitable enterprises.

Neighborhood Entrepreneurs

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