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February 26.2025
3 Minutes Read

Laid Off by Zillow: John Doherty's Inspiring Journey to Entrepreneurship and Success

Entrepreneurship journey after layoffs, digital ad with city skyline

The Unforeseen Path: From Layoff to Entrepreneurship

In a surprising twist of fate, John Doherty, once a valuable team member at Zillow, found himself with an unexpected opportunity after being laid off. Instead of succumbing to despair, he launched Credo, a digital agency matchmaking platform. Fast forward to now, and on the exact anniversary of his layoff, he celebrated the successful sale of Credo. This transition from employee to successful entrepreneur presents an inspiring narrative that resonates with many professionals facing job insecurity.

The Birth of Credo

Doherty's journey into entrepreneurship began in the wake of several years spent honing his digital marketing skills. While working for Zillow, he gained insights into the agency landscape, enabling him to realize the need for a platform that connects businesses with trusted digital agencies. With Credo, businesses can find vetted digital marketing, SEO, and creative services tailored to their needs, effectively streamlining the hiring process.

Coping with Job Cuts: An Entrepreneurial Perspective

The correlation between job cuts—especially due to the rise of AI technologies—and entrepreneurship is increasingly significant. In today's economic climate, many individuals are facing similar challenges, prompting them to explore alternative career paths. As AI job losses grow, the entrepreneurial spirit showcased by Doherty could serve as a blueprint for those looking to pivot in their careers. He also beautifully underscores the number of digital agencies that have sprung up during the pandemic, revealing an adaptive marketplace flourishing amid economic uncertainties.

The Road Ahead: Insights from John Doherty

Doherty also shared his latest endeavor, EditorNinja, an outsourcing service aimed at helping brands streamline their content creation process. This launch came as a response to the growing demand for quality editing services in a world flooded with digital content. As he noted in a recent interview, the process for launching a business now involves establishing a customer base first—potentially before any product comes to fruition.

Crossover Stories of Success: Lessons from Other Entrepreneurs

Doherty's story parallels many others in the entrepreneurial ecosystem. For instance, startups originating from layoffs—like Credo and EditorNinja—show that the right skills and determination can lead to great success. In Toronto, *business development firms are finding new ways to innovate against the backdrop of tech layoffs. Similarly in *Ohio and *Michigan, local entrepreneurs are redefining their futures amidst job market volatility, creating new opportunities with their skill sets.

The Importance of a Supportive Community

Networking played a pivotal role in Doherty's success. He has always emphasized the value of having a supportive community—be it around him or through professional relationships. As aspiring entrepreneurs navigate their journeys, nurturing connections could be the key to unlocking new ideas or opportunities.

Future Predictions: The Evolving Landscape of Work

As work dynamics change, driven by technology and economic shifts, the role of freelancers and agency work will only grow. As highlighted by Doherty, the demand for both content creation and editing will likely rise, allowing for even more entrepreneurial ventures to emerge. Those well-versed in digital marketing can carve significant paths for themselves, following in the footsteps of pioneers like Doherty.

Final Thoughts: Embrace the Unexpected

John Doherty’s journey from being laid off to becoming a successful entrepreneur reminds us that sometimes, the best opportunities arise from adversity. It's a call to embrace change and adapt, showcasing that success is not always linear. As the job landscape continues to evolve, sectors such as freelance work and digital marketing will offer promising avenues for innovative thinkers ready to embark on their own journeys.

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06.05.2025

Mastering Investment Strategies: Key Steps for Self-Employed Success

Update The Essential Foundation for Smart InvestingInvesting is often perceived as a daunting process reserved for the financial elite, but the truth is, it begins long before any transaction takes place. For the self-employed, crafting a solid investment strategy can make a significant difference in achieving long-term financial goals. Clear intent and direction in your investments not only ensure meaningful allocations of your funds but can also increase confidence in managing your financial future.Define Your Investment Goals: A Personal BlueprintAs a self-employed individual, your investment goals may encompass a unique blend of personal aspirations and professional ambitions. Start by asking: What do I want my investments to achieve? Are you focused on long-term wealth accumulation, social impact, or perhaps funding your own business ventures? Establishing clear goals helps tailor your investment strategy to fit your life objectives.With the rise of trends like social enterprises and tech-driven startups in regions like Detroit and Cleveland, consider aligning your investments with ventures that resonate with your values, whether it’s supporting local creators or investing in innovative startups. Each investment should tell part of your personal financial story.Choosing Your Asset Allocation: Risk and Reward BalanceAsset allocation refers to how you distribute your investments across various asset classes. This is critical for managing risk effectively. As the self-employed often exercise creativity in their work, let that same creativity guide your asset allocation strategy. You may choose to blend equities, fixed income, and cash alternatives tailored to your risk tolerance.For instance, if you're interested in business expansion, evaluate opportunities in your local area, like the growing Toronto business development scene or opportunities in Buffalo for self-employment. Diversifying your portfolio geographically can also mitigate risk.Diversification: More Than Just Spreading OutDiversification is a fundamental tool in reducing risk across your investment portfolio. However, it’s not simply about diluting your investments across various sectors; it's about strategic and intentional diversification. As you explore different investment opportunities, consider not only the potential returns but also how each aligns with your broader objectives.Maintaining investment in sectors that reflect your personal interests—like wellness initiatives or renewable energy projects—ensures that your investments are not just financial numbers, but reflections of your values and beliefs. A well-diversified portfolio can enhance your financial security against market volatility.Stay Adaptable: The Dynamics of Market ChangesThe landscape of investing, particularly for self-employed individuals, is subject to rapid changes. Economic shifts, technological advancements, and fluctuating markets all necessitate a flexible investment approach. Embracing adaptability means regularly assessing your portfolio and making informed adjustments. Those who succeed are not just the planners, but the individuals who can pivot when necessary.As you navigate the unpredictable waters of the investment world, remain informed about global trends and local employment opportunities. By understanding how job creation in your region—like developments in Ohio or Michigan—can affect your investments, you position yourself to react meaningfully as circumstances shift.Final Thoughts: Building an Investment Strategy That WorksInvesting is an ongoing journey, especially for self-employed individuals who understand the importance of strategic planning. By defining your goals, choosing thoughtful asset allocations, diversifying effectively, and adapting to market changes, you can craft a resilient investment strategy that grows alongside your business ambitions. Whether you’re interested in AI job cuts or local Cleveland business trends, focus on investments that enhance not only your financial portfolio but also your personal and professional aspirations.

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How to recover after an AI Job Loss
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