Discover How Michigan is Making Waves in the Bourbon Scene

Michigan’s Bourbon Revolution: A Taste of the Unexpected

When it comes to spirits, Kentucky is often hailed for its legendary bourbon. However, a brewing revolution is taking place in Michigan, led by an ambitious entrepreneur who is altering perceptions and elevating the state’s reputation on the world stage. Varchasvi Shankar, president and CEO of Shankar Distillers, has taken it upon himself to prove that the Great Lakes state can produce bourbon that rivals its southern counterparts.

Harnessing Michigan’s Resources

"Michigan has an unbelievable climate, great corn, and Great Lakes water," says Shankar during a recent interview on "Live in the D." With a perfect blend of natural resources, including the optimal climate for growing corn, Michigan stands uniquely positioned to craft premium spirits. The quality of water sourced from the Great Lakes further enhances the bourbon-making process, offering a distinctive freshness that can’t be replicated elsewhere.

The Immersive Experience of Shankar Distillers

Part of the allure of Shankar Distillers is its vibrant tasting room located in Troy, where visitors can indulge in uniquely crafted cocktails that showcase what Michigan bourbon can do. Bar manager Dennis Sekulic takes guests through a curated menu of cocktails, including signature drinks that capture the essence of Shankar's offerings. With tasting experiences every Friday and Saturday, the distillery also opens its doors for tours, giving patrons an insider’s view into how their favorite spirits are produced.

Crafting Community Connections

As the local distillery gains traction, it reinforces a sense of community and regional pride. Director of Marketing Ray Drzala emphasizes that tasting and touring at Shankar Distillers is more than just about spirits; it’s about celebrating local culture and craftsmanship. Venues like this become gathering spots, showing that Michigan citizens can support local entrepreneurs while enjoying high-quality products made right in their backyard.

The Broader Impact on Michigan’s Economy

In recent years, Michigan's craft spirit industry has been steadily rising, playing a pivotal role in the state's economy. According to reports, small distilleries like Shankar contribute to job creation and tourism, further solidifying the state’s booming beverage industry. The distillery itself is a testament to how small businesses can thrive, drawing in tourists looking for unique experiences.

A Glimpse Into the Future of Bourbon

As Shankar Distillers continues to gain recognition, it raises questions about the future of bourbon production in regions outside of its traditional heartland. Will Michigan emerge as a new hub for craft distilling? With entrepreneurs like Shankar leading the charge, we may see more organizations following suit and bringing diverse flavors and techniques to the table. This trend could empower more local businesses and redefine the bourbon landscape, encouraging a broader appreciation for different styles from various regions.

Counter Perspectives: The Kentuckian Legacy

Of course, there are purists who might argue that only Kentucky can produce true bourbon, protected by the state’s centuries-old traditions. Yet, as craft distillers around the U.S. experiment and innovate, embracing local flavors and methods, it becomes increasingly clear that great spirits can be born from diverse environments. The growing acceptance of craft distilling tells us that quality can emerge from unexpected places.

Conclusion: Join the Movement

Shankar Distillers stands as a beacon for local entrepreneurship, proving that Michigan is capable of making extraordinary bourbon. As the distillery continues to thrive, it invites everyone to join the movement—not just to taste the bourbon, but to engage with local food and drink culture. Whether you're a seasoned bourbon enthusiast or a newcomer, visiting Shankar Distillers promises an unforgettable experience that supports Michigan’s economic growth and innovation.